1.Introduction 

Welcome to The Leaner MVP. 

The Leaner MVP (“us”, “we”, or “our”) operates https://www.theleanermvp.com/ (hereinafter  referred to as “Service”). Our Privacy Policy governs your visit to https:// www.theleanermvp.com/, and explains how we collect, safeguard and disclose information  that results from your use of our Service. 

We use your data to provide and improve Service. By using Service, you agree to the  collection and use of information in accordance with this policy. Unless otherwise defined in  this Privacy Policy, the terms used in this Privacy Policy have the same meanings as in our  Terms and Conditions. 

Our Terms and Conditions (“Terms”) govern all use of our Service and together with the  Privacy Policy constitutes your agreement with us (“agreement”). 

2. Definitions 

SERVICE means the https://www.theleanermvp.com/ website operated by Coltrane Hyde.  LLC. 

PERSONAL DATA means data about a living individual who can be identified from those data  (or from those and other information either in our possession or likely to come into our  possession). 

USAGE DATA is data collected automatically either generated by the use of Service or from  Service infrastructure itself (for example, the duration of a page visit). 

Portal Owner are small files stored on your device (computer or mobile device). 

DATA CONTROLLER means a natural or legal person who (either alone or jointly or in  common with other persons) determines the purposes for which and the manner in which  any personal data are, or are to be, processed. For the purpose of this Privacy Policy, we are a  Data Controller of your data. 

DATA PROCESSORS (OR SERVICE PROVIDERS) means any natural or legal person who  processes the data on behalf of the Data Controller. We may use the services of various  Service Providers in order to process your data more effectively. 

DATA SUBJECT is any living individual who is the subject of Personal Data. Page 1 of 9

THE USER is the individual using our Service. The User corresponds to the Data Subject, who  is the subject of Personal Data.

3. Information Collection and Use 

We collect several different types of information for various purposes to provide and improve  our Service to you. 

4. Types of Data Collected 

Personal Data 

While using our Service, we may ask you to provide us with certain personally identifiable  information that can be used to contact or identify you (“Personal Data”). Personally  identifiable information may include, but is not limited to: 

• Email address 
• First name and last name 
• Phone number 
• Cookies and Usage Data 

We may use your Personal Data to contact you with newsletters, marketing or promotional  materials and other information that may be of interest to you. You may opt out of receiving  any, or all, of these communications from us by following the unsubscribe link. 

Usage Data 

We may also collect information that your browser sends whenever you visit our Service or  when you access Service by or through a mobile device (“Usage Data”). This Usage Data may  include information such as your computer’s Internet Protocol address (e.g. IP address),  browser type, browser version, the pages of our Service that you visit, the time and date of  your visit, the time spent on those pages, unique device identifiers and other diagnostic data.  When you access Service with a mobile device, this Usage Data may include information such  as the type of mobile device you use, your mobile device unique ID, the IP address of your  mobile device, your mobile operating system, the type of mobile Internet browser you use,  unique device identifiers and other diagnostic data. 

Tracking Cookies Data 

We use cookies and similar tracking technologies to track the activity on our Service and we  hold certain information. Cookies are files with a small amount of data which may include an  anonymous unique identifier. Cookies are sent to your browser from a website and stored on  your device. Other tracking technologies are also used such as beacons, tags and scripts to  collect and track information and to improve and analyze our Service. You can instruct your  browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do  not accept cookies, you may not be able to use some portions of our Service. Examples of  Cookies we use: 

• Session Cookies: We use Session Cookies to operate our Service. 
• Preference Cookies: We use Preference Cookies to remember your preferences and  various settings. 
• Security Cookies: We use Security Cookies for security purposes. 
• Advertising Cookies: Advertising Cookies are used to serve you with advertisements  that may be relevant to you and your interests. 

5. Use of Data 

The Leaner MVP uses the collected data for various purposes: 

• to provide and maintain our Service; 
• to notify you about changes to our Service; 
• to allow you to participate in interactive features of our Service when you choose to do  so; 
• to provide customer support; 
• to gather analysis or valuable information so that we can improve our Service; • to monitor the usage of our Service; 
• to detect, prevent and address technical issues; 
• to fulfill any other purpose for which you provide it; 
• to carry out our obligations and enforce our rights arising from any contracts entered  into between you and us, including for billing and collection; 
• to provide you with notices about your account and/or subscription, including  expiration and renewal notices, email-instructions, etc.; 
• to provide you with news, special offers and general information about other goods,  services and events which we offer that are similar to those that you have already  purchased or enquired about unless you have opted not to receive such information; 
• in any other way we may describe when you provide the information; for any other  purpose with your consent. 

6. Retention of Data 

We will retain your Personal Data only for as long as is necessary for the purposes set out in  this Privacy Policy. We will retain and use your Personal Data to the extent necessary to  comply with our legal obligations (for example, if we are required to retain your data to  comply with applicable laws), resolve disputes, and enforce our legal agreements and  policies. We will also retain Usage Data for internal analysis purposes. Usage Data is generally  retained for a shorter period, except when this data is used to strengthen the security or to  improve the functionality of our Service, or we are legally obligated to retain this data for  longer time periods. 

7. Transfer of Data 

Your information, including Personal Data, may be transferred to – and maintained on –  computers located outside of your state, province, country or other governmental jurisdiction  where the data protection laws may differ from those of your jurisdiction. If you are located  outside United States and choose to provide information to us, please note that we transfer  the data, including Personal Data, to United States and process it there. Your consent to this  Privacy Policy followed by your submission of such information represents your agreement to  that transfer. The Leaner MVP will take all the steps reasonably necessary to ensure that your   data is treated securely and in accordance with this Privacy Policy and no transfer of your  Personal Data will take place to an organization or a country unless there are adequate  controls in place including the security of your data and other personal information. 

8. Disclosure of Data 

We may disclose personal information that we collect, or you provide: 

9. Disclosure for Law Enforcement. 

Under certain circumstances, we may be required to disclose your Personal Data if required  to do so by law or in response to valid requests by public authorities. 

Business Transaction 

If we or our subsidiaries are involved in a merger, acquisition or asset sale, your Personal Data  may be transferred. 

Other cases. We may disclose your information also: 

• to our subsidiaries and affiliates; 
• for the purpose of including your company’s logo on our website; 
• with your consent in any other cases; 
• if we believe disclosure is necessary or appropriate to protect the rights, property, or  safety of the Company, our customers, or others. 

Security of Data 

The security of your data is important to us but remember that no method of transmission  over the Internet or method of electronic storage is 100% secure. While we strive to use  commercially acceptable means to protect your Personal Data, we cannot guarantee its  absolute security. 

10. Your Data Protection Rights Under General Data Protection Regulation (GDPR)

If you are a resident of the European Union (EU) and European Economic Area (EEA), you  have certain data protection rights, covered by GDPR. – See more at https://eur lex.europa.eu/eli/reg/2016/679/oj We aim to take reasonable steps to allow you to correct,  amend, delete, or limit the use of your Personal Data. 

If you wish to be informed what Personal Data we hold about you and if you want it to be  removed from our systems, please email us at support@Theleanermvp.com. 

In certain circumstances, you have the following data protection rights: 

• the right to access, update or to delete the information we have on you; • the right of rectification. You have the right to have your information rectified if that  information is inaccurate or incomplete; 
• the right to object. You have the right to object to our processing of your Personal Data; • the right of restriction. You have the right to request that we restrict the processing of  your personal information; 
• the right to data portability. You have the right to be provided with a copy of your  Personal Data in a structured, machine-readable and commonly used format; • the right to withdraw consent. You also have the right to withdraw your consent at any  time where we rely on your consent to process your personal information; 

Please note that we may ask you to verify your identity before responding to such requests.  Please note, we may not able to provide Service without some necessary data. You have the right to complain to a Data Protection Authority about our collection and use of  your Personal Data. For more information, please contact your local data protection authority  in the European Economic Area (EEA). 

11.Your Data Protection Rights under the California Privacy Protection Act (CalOPPA)

CalOPPA is the first state law in the nation to require commercial websites and online services  to post a privacy policy. The law’s reach stretches well beyond California to require a person  or company in the United States (and conceivable the world) that operates websites  collecting personally identifiable information from California consumers to post a  conspicuous privacy policy on its website stating exactly the information being collected and  those individuals with whom it is being shared, and to comply with this policy. – See more at:  https://consumercal.org/about-cfc/cfc-education-foundation/california-online-privacy protection-act-caloppa-3/

According to CalOPPA we agree to the following: 

• users can visit our site anonymously; 
• our Privacy Policy link includes the word “Privacy”, and can easily be found on the page  specified above on the home page of our website; 
• users will be notified of any privacy policy changes on our Privacy Policy Page; • users are able to change their personal information by emailing us at  support@Theleanermvp.com. 

Our Policy on “Do Not Track” Signals: 

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do  Not Track browser mechanism is in place. Do Not Track is a preference you can set in your  web browser to inform websites that you do not want to be tracked. 

You can enable or disable Do Not Track by visiting the Preferences or Settings page of your  web browser. 

12. Your Data Protection Rights under the California Consumer Privacy Act (CCPA)

If you are a California resident, you are entitled to learn what data we collect about you, ask to  delete your data and not to sell (share) it. To exercise your data protection rights, you can  make certain requests and ask us: 

• What personal information we have about you. If you make this request, we will return to  you: 
• The categories of personal information we have collected about you. • The categories of sources from which we collect your personal information. 
• The business or commercial purpose for collecting or selling your personal information. • The categories of third parties with whom we share personal information. • The specific pieces of personal information we have collected about you. • A list of categories of personal information that we have sold, along with the category of  

any other company we sold it to. If we have not sold your personal information, we will  inform you of that fact. 

• A list of categories of personal information that we have disclosed for a business  purpose, along with the category of any other company we shared it with. 

Please note, you are entitled to ask us to provide you with this information up to two times in  a rolling twelve-month period. When you make this request, the information provided may be  limited to the personal information we collected about you in the previous 12 months. 

• To delete your personal information. If you make this request, we will delete the  personal information we hold about you as of the date of your request from our records  and direct any service providers to do the same. In some cases, deletion may be  accomplished through de-identification of the information. If you choose to delete your  personal information, you may not be able to use certain functions that require your  personal information to operate. 
• To stop selling your personal information. We don’t sell or rent your personal  information to any third parties for any purpose. You are the only owner of your Personal  Data and can request disclosure or deletion at any time. 

Please note, if you ask us to delete or stop selling your data, it may impact your experience  with us, and you may not be able to participate in certain programs or membership services  which require the usage of your personal information to function. But in no circumstances, we  will discriminate against you for exercising your rights. 

To exercise your California data protection rights described above, please send your  request(s) by one of the following means: 

By email: support@Theleanermvp.com 

Your data protection rights, described above, are covered by the CCPA, short for the  California Consumer Privacy Act. To find out more, visit the official California Legislative  Information website. The CCPA took effect on 01/01/2020. 

13.Service Providers 

We may employ third party companies and individuals to facilitate our Service (“Service  Providers”), provide Service on our behalf, perform Service-related services or assist us in  analyzing how our Service is used. These third parties have access to your Personal Data only  to perform these tasks on our behalf and are obligated not to disclose or use it for any other  purpose.

14. Analytics 

We may use third-party Service Providers to monitor and analyze the use of our Service. 

Google Analytics 

Google Analytics is a web analytics service offered by Google that tracks and reports website  traffic. Google uses the data collected to track and monitor the use of our Service. This data is  shared with other Google services. Google may use the collected data to contextualise and  personalise the ads of its own advertising network. Google Analytics is a web analytics service  offered by Google that tracks and reports website traffic. Google uses the data collected to  track and monitor the use of our Service. This data is shared with other Google services.  Google may use the collected data to contextualise and personalise the ads of its own  advertising network. For more information on the privacy practices of Google, please visit the  Google Privacy Terms web page: https://policies.google.com/privacy?hl=en We also  encourage you to review the Google’s policy for safeguarding your data: https:// support.google.com/analytics/answer/6004245. 

Segment 

Segment.io is a web traffic analysis tool. You can read the Privacy Policy for Segment.io here:  https://segment.com/legal/privacy/.
 

15. CI/CD tools 

We may use third-party Service Providers to automate the development process of our  Service. 

GitHub 

GitHub is provided by GitHub, Inc. GitHub is a development platform to host and review  code, manage projects, and build software. For more information on what data GitHub  collects for what purpose and how the protection of the data is ensured, please visit GitHub  Privacy Policy page: https://help.github.com/en/articles/github-privacy-statement. 

16. Behavioral Remarketing 

The Leaner MVP uses remarketing services to advertise on third party websites to you after  you visited our Service. We and our third-party vendors use cookies to inform, optimise and  serve ads based on your past visits to our Service. 

Google Ads (AdWords) 

Google Ads (AdWords) remarketing service is provided by Google Inc. You can opt-out of  Google Analytics for Display Advertising and customize the Google Display Network ads by  visiting the Google Ads Settings page: http://www.google.com/settings/ads Google also  recommends installing the Google Analytics Opt-out Browser Add-on – https:// tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out  Browser Add-on provides visitors with the ability to prevent their data from being collected  

and used by Google Analytics. For more information on the privacy practices of Google,  please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en 

Facebook 

Facebook remarketing service is provided by Facebook Inc. You can learn more about  interest-based advertising from Facebook by visiting this page: https://www.facebook.com/ help/164968693837950 To opt-out from Facebook’s interest-based ads, follow these  instructions from Facebook: https://www.facebook.com/help/568137493302217 Facebook  adheres to the Self-Regulatory Principles for Online Behavioural Advertising established by  the Digital Advertising Alliance. You can also opt-out from Facebook and other participating  companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/ choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or  the European Interactive Digital Advertising Alliance in Europe http:// 

www.youronlinechoices.eu/, or opt-out using your mobile device settings. For more  information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https:// www.facebook.com/privacy/explanation 

17. Payments 

We may provide paid products and/or services within Service. In that case, we use third-party  services for payment processing (e.g. payment processors). We will not store or collect your  payment card details. That information is provided directly to our third-party payment  processors whose use of your personal information is governed by their Privacy Policy. These  payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security  Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express  and Discover. PCI-DSS requirements help ensure the secure handling of payment  information. The payment processors we work with are: 

Stripe: 

Their Privacy Policy can be viewed at: https://stripe.com/us/privacy 

18. Links to Other Sites 

Our Service may contain links to other sites that are not operated by us. If you click a third  party link, you will be directed to that third party’s site. We strongly advise you to review the  Privacy Policy of every site you visit. We have no control over and assume no responsibility for  the content, privacy policies or practices of any third party sites or services. 

19. Children’s Privacy

Our Services are not intended for use by children under the age of 18 (“Child” or “Children”).  We do not knowingly collect personally identifiable information from Children under 18. If  you become aware that a Child has provided us with Personal Data, please contact us. If we  become aware that we have collected Personal Data from Children without verification of  parental consent, we take steps to remove that information from our servers.

20. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by  posting the new Privacy Policy on this page. We will let you know via email and/or a  prominent notice on our Service, prior to the change becoming effective and update  “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy  periodically for any changes. Changes to this Privacy Policy are effective when they are posted  on this page. 

21. Contact Us 

If you have any questions about this Privacy Policy, please contact us: 

By email: support@theleanermvp.com. 

1. Data protection principles  The Organization is committed to processing data in accordance with its responsibilities  under the DPA.

   DPA requires that personal data shall be:  

1. processed lawfully, fairly and in a transparent manner in relation to individuals; 
2. collected for specified, explicit and legitimate purposes and not further processed in a  manner that is incompatible with those purposes; further processing for archiving  purposes in the public interest, scientific or historical research purposes or statistical  purposes shall not be considered to be incompatible with the initial purposes; 
3. adequate, relevant and limited to what is necessary in relation to the purposes for  which they are processed;  
4. accurate and, where necessary, kept up to date; every reasonable step must be taken  to ensure that personal data that are inaccurate, having regard to the purposes for  which they are processed, are erased or rectified without delay;  
5. kept in a form which permits identification of data subjects for no longer than is  necessary for the purposes for which the personal data are processed; personal data  may be stored for longer periods insofar as the personal data will be processed solely  for archiving purposes in the public interest, scientific or historical research purposes  or statistical purposes subject to implementation of the appropriate technical and  

Organizational measures required by the DPA in order to safeguard the rights and  freedoms of individuals; and  

1. processed in a manner that ensures appropriate security of the personal data,  including protection against unauthorized or unlawful processing and against  accidental loss, destruction or damage, using appropriate technical or Organizational  measures.”  
2. General provisions  
3. This policy applies to all personal data processed by the Organization.  b. The Responsible Person shall take responsibility for the Organization’s ongoing  compliance with this policy.  
4. This policy shall be reviewed at least annually.  
5. The Organization shall register with the Information Commissioner’s Office as an  Organization that processes personal data.  
6. Lawful, fair and transparent processing  
7. To ensure its processing of data is lawful, fair and transparent, the Organization shall  maintain a Register of Systems.  
8. The Register of Systems shall be reviewed at least annually.  
9. Individuals have the right to access their personal data and any such requests made to  the Organization shall be dealt with in a timely manner.  
10. Lawful purposes  
11. All data processed by the Organization must be done on one of the following lawful  bases: consent, contract, legal obligation, vital interests, public task or legitimate  interests (see ICO guidance for more information).  
12. The Organization shall note the appropriate lawful basis in the Register of Systems.  c. Where consent is relied upon as a lawful basis for processing data, evidence of opt-in consent shall be kept with the personal data.  
13. Where communications are sent to individuals based on their consent, the option for  the individual to revoke their consent should be clearly available and systems should  be in place to ensure such revocation is reflected accurately in the Organization’s  systems.  
14. Data minimization  
15. The Organization shall ensure that personal data are adequate, relevant and limited to  what is necessary in relation to the purposes for which they are processed.  

6. Accuracy  
7. The Organization shall take reasonable steps to ensure personal data is accurate.  b. Where necessary for the lawful basis on which data is processed, steps shall be put in  place to ensure that personal data is kept up to date.  
8. Archiving / removal  
9. To ensure that personal data is kept for no longer than necessary, the Organization  shall put in place an archiving policy for each area in which personal data is processed  and review this process annually.  
10. The archiving policy shall consider what data should/must be retained, for how long,  and why.  
11. Security  
12. The Organization shall ensure that personal data is stored securely using modern  software that is kept-up-to-date.  
13. Access to personal data shall be limited to personnel who need access and  appropriate security is in place to avoid unauthorized sharing of information.  c. When personal data is deleted this will be done safely such that the data is  irrecoverable.  
14. Appropriate back-up and disaster recovery solutions are in place.  
15. Breach

In the event of a breach of security leading to the accidental or unlawful destruction, loss,  alteration, unauthorized disclosure of, or access to, personal data, the Organization shall  promptly assess the risk to people’s rights and freedoms and if appropriate report this breach  to the ICO (more information on the ICO website).